Microsoft Adcenter is an excellent alternative to Google Adwords. The user interface takes some getting used to, but all of the essential functions are there, including 2 of my favorites on Adwords, the keyword tool and ‘opportunities’. What I noticed most was that the advertising seemed significantly less expensive. On Adwords, I couldn’t get anything to display impressions for less than .40 a click, but on Microsoft AdCenter, impressions are available for as little as .05 per click. Ads are displayed on both Yahoo and Bing search. In short, functionally, they are equal, financially, you’ll win with Microsoft AdCenter. Check [ Read More ]
